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Your Financial Buddy
Your friendly mascot making financial concepts simple and products relatable.
Project Overview
Introducing Smart Samay
Animated mascot for banks and financial institutions
Educates the public about services, products, and financial literacy
Relatable, friendly, and engaging personality
Simplifies complex financial concepts
Approachable, charismatic Indian man in his 30s
Embodies trust, wisdom, and timeliness
Modern, tech-savvy, and timely financial advice
Dual Role
Explains services and products
Public awareness on broader financial topics
Content Highlights
Story-Driven 2d Animated Content
Relatable characters and situations
Light, engaging, solution-oriented tone
Benefits to Finance Brands and Marketers
Increased brand engagement
Simplified messaging
Cost-efficient content
For inquiries on incorporating SmartSamay into your existing content strategy, reach out to us.